technology that changes the game
We are so used to new gadgets that we seldom put the stuff that happens around us into perspective. There were many phones with similar to iOS operation systems but Apple really did not try: they did it. They reinvented the phone and changed the whole industry from within.
Is it new… Not really.
If you are not a Star Wars or Star trek fan then it will be brand new for you. Yes, Sci-fi gives us these gadgets geniuses like George Lucas, Gene Roddenberry and many others saw it all. So again did Apple think it all? No. But did they did it? Yes!
What is important: When you design software for iPhone, you have to be aware that it should be beautiful and meaningful. There are too many useless products out there, with design, taken from the desktop and ported to the mobile gadgets. This is not about the way we do things. Our approach is completely different because our goal is to really help you, and not just take your money. This is the reason we will be fully honest with you and tell you if everything is ok or not. A release of an app for the iPhone and iPad should be considered as a major milestone and privilege for every company not because of Apple, but because you will contribute to a certain cause and everybody will judge you by it.
The design is not only the visual part (which is incredibly important) but it is the whole experience, and the first impression from your customers is the most important moment for you. So it’s really important not to ruin it all. Frustrated by deadlines, many startups rush their products to the market even at 60% ready-phase and this is totally wrong because they never reach the public in the right way, the first impression is the most important. The users are left with something they do not understand and will never install it again. This is the reason we want to help you decrease your risk and increase your success.
We can talk about platform specific features: which one is better than the other one, but the simple truth is when you release something it should be on all mobile platforms, not just on iPhone or Android.
Many companies are making the major mistake to create one design for all devices and leave the developers to struggle implementing it on devices with completely different approaches of information display which is good for the branding, but bad for the end user.
Every device has its culture and fans and we should always respect that.
